What is a Business Coach?

Coaching itself is the process of diagnosing the condition of a business and its owner, prescribing a course of action, and coaching the business owner into victory. This requires defining what victory means. Now we both have the vision for victory. The coach's job is to facilitate change.

As a Strategist, I help the business owner and/or managers dig down into the vision and mission of the organization, and design systems for success that "walk out" the plan of action prescribed in the coaching phase through defined processes with key indicators to measure and track. The strategist's job is to create the system for that change.

As a Consultant, I can step into the plan of action and provide tactical implementation in the form of Publicity, Marketing, Sales Management, and Quality Management (Business Management). The consultant's job is to produce the outcomes that achieve that change.

It's an inter-dependent three column support system.